Roberts Funeral Home is a family-owned business who take the needs of their customers seriously, but when they approached Rooster Creative for a postcard mailing about their pre-planned funeral service offerings, we suggested a little humor to catch the attention of the recipients.

The card also featured a cut-and-return inquiry form with a free copy of the company’s “My Planning Guide” as an incentive for customers to connect.

Rooster created the concept and handled the design, 4-color printing, and mailing.