Fifteen-second TV spots can be a great way to entice customers with your latest offerings, and they can also help segment your message. Rooster created two bookend style ads for the Lamp Factory, one of which emphasized their wide assortment of lighting products, and a second that emphasized the fact that in addition to lamps, they offer a full line of furniture. Using two 15-second spots instead of a single 30-second allowed them to focus on one message at a time.