Television

Television

Optical Island TV Spot #2

Two 15-second spots can be better than one traditional 30-second. Optical Island ran two specials simultaneously, and by running separate ads for each, they were able to track where their ad buys were getting the best results. Rooster created the campaign and saw it through from concept to the fun, family-friendly animation you see here.

Check out the other spot and the printed banner that were part of this campaign.